Drive: The Surprising Truth About What Motivates Us

Many managers are sure that the best way to motivate an employee to high results is a monetary reward, bonuses for the result or other “gingerbread”. In the end, people work for money, and the practice of “do A and I will give you B” has become almost a classic of management. It turns out that not everything is so simple. In his provocative bestseller, Daniel Pink convincingly argues that in the information age, a motivation system based only on rewards for achieving results has become not only useless, but in some cases directly harms both employees and the company. But how then to motivate staff to achieve goals and defeat competitors? It is necessary to focus on the natural desire of each person for excellence, skill and independence and to hire only those people who have a strong internal motivation. This is not as difficult as it may seem, but in the book you will find simple and understandable tools for building a new motivation system. The book will be interesting to heads of organizations of any level, as well as HR specialists.